The Future of Sports Sponsorship

The world of sports sponsorship is changing. Mundane brand collaborations no longer move the needle – and provide little value to fans, clubs and brands themselves.

But with a shift in the digital landscape, the rise of Web 3 technology seen by the likes of FanBlock, and the Australian Open, and an increased hunger from fans for greater access to their clubs –  digital sports platforms present the opportunity to deliver value in a game-changing way.

Amongst those, Lokkaroom stands out with a diverse range of sponsorship opportunities that deliver huge brand value through providing meaningful value-added benefits to fans.

By the end of this (2-minute read), you'll understand how your brand can gain more out of their marketing and sponsorship efforts on campaigns that make a difference.

Sports Sponsorship on Lokkaroom

1. Advertising Panels

Starting nice and simple, Lokkaroom provides a variety of different advertising panels to place your brand front-and-centre on a platform fans visit daily. Whether it's through banners, pop-ups, or strategically placed panels, you brand will capture the attention of fans as they buy their tickets, watch their clubs content and vote on their man of the match.

2. Sponsor Branded Content

Branded content offers brands the opportunity to integrate seamlessly into a club's membership content; allowing your brand full flexibility of the creative and credit for the final product.

The beauty of branded content is that your brand is placed in-front of the most loyal fans, that have demonstrated a desire to spend with their club – and thus, represent the perfect customer profile for your brand to capitalise on.

3. Livestream Sponsors

In the age of digital streaming, live sports events represent a prime opportunity for brands to engage with audiences in real-time. Lokkaroom enables sponsors to align themselves with live sports streams, whether it's through logo placement, sponsored segments, or exclusive brand promotions such as free drinks, snacks.

Associating your brand with the excitement and energy of live sports allows you to captivate viewers' attention and drive heightened brand awareness, conversions and sales.

4. Sponsored Votes

Lokkaroom empowers sponsors to actively engage with the sports community through interactive voting on in-game action such as Man of the Match votes, next goalscorer and play of the game.

This direct engagement not only strengthens brand affinity but also positions sponsors as active participants in the sports ecosystem, driving positive brand associations among fans and followers.

5. Product Placement

Lokkaroom also offers brands the opportunity to place their products in front of sports fans globally – partnering with clubs to create bespoke brand collections. Nike's Jordan collaboration is the most notable example but this type of collaboration is available to you by partnering with Lokkaroom's talent.

The Benefits:

1. Brand Awareness and Exposure

Sponsoring on Lokkaroom provides brands with unparalleled visibility within a highly engaged sports community. Whether it's through prominent ad placements, branded content integration, or live event sponsorship, brands can elevate their presence and ensure top-of-mind awareness among sports enthusiasts. By associating themselves with the passion and excitement of sports, brands can break into the sports market easier than ever before.

2. Website Traffic and Sales

Lokkaroom sponsorship has the ability to drive significant traffic to brands' websites. By leveraging the platform's engaged user base, sponsors can direct sports fans to complimentary products and  services 

3. Delivering "True" Value 

One of the key advantages of sponsoring on Lokkaroom is the ability to deliver genuine value to customers and fans. Aligning your brand with sports-related content and experiences allows you to tap into the passion of the sports community and "piggyback" on the emotion of fans.

Unlike traditional advertising approaches, which may feel intrusive or irrelevant, sponsorships on Lokkaroom resonate with audiences on a deeper level, driving brand affinity and loyalty over time.

4. Hyper-targeted audiences

With an array of sports, clubs and athletes on Lokkaroom, brands can deliver hyper-personalised campaigns that target only the segments they want – ensuring that you distribute budgets to the convert your ideal customer profiles.

In conclusion, Lokkaroom offers a wealth of sponsorship opportunities for brands looking to elevate their presence, or break into the sports industry. If you're interested in finding out more, click here.